Hi, I’m Uli — a digital entrepreneur, content creator, and coach. I help people create digital income streams that fit their life, not the other way around.

I was born in Germany, spent 10 years in London, a year in Singapore, and now live in Stockholm with my British partner and our two daughters. My path has never been linear — and that’s part of what shaped this business.

I started my career with an apprenticeship in PR, studied theatre, film, and media in Vienna, and worked in everything from social media and advertising to insights analytics. Along the way, I launched a blog about creativity, built a pop-up e-commerce platform for sustainable products, and eventually found my way into the world of digital income — not all at once, but one experiment at a time.

During the pandemic, I stumbled into personal finance and started a YouTube channel. Over time, that channel evolved into what it is today — a space where I now share my life in Sweden as a foreigner. I opened an Etsy shop selling productivity printables. And each step led me closer to a business that reflects who I am: creative, strategic, and deeply motivated by balance.

Today, I offer coaching for freelancers and small business owners who want to explore what digital income could look like for them — through content creation, digital products, and thoughtful planning. I also create resources and tools to help others take their first steps with clarity and confidence.

If you’re building something of your own, or you’re dreaming of starting, I’m glad you’re here.

Thanks for being here,
Uli

Let's talk

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